Technical SEO Training · 8 Modules · Staging-Site Labs
A structured, code-first course built for web developers and site administrators. Crawl budget, Core Web Vitals, JSON-LD, hreflang, raw log analysis, and Search Console diagnostics, each module paired with a lab exercise on a real staging environment.
Who this is built for
Most technical SEO material is written for marketers who need to explain concepts to developers. This course flips that. It assumes you already understand HTTP status codes, server configuration, and JavaScript rendering. It spends its time on the SEO-specific parts: how crawlers actually behave, what search engines do with structured markup, and how to read the diagnostic tools correctly the first time.
Program fundamentals
Every lesson references specifications, HTTP behavior, and code, not marketing analogies.
Each module ends with an exercise performed against a working staging environment, not a slide deck.
You examine actual bot traffic patterns in server logs rather than relying on assumptions about crawler activity.
Structured data is built and validated line by line, including the errors that commonly break rich results.
Sitemap-based and HTML-based hreflang implementations, return tags, and x-default handling are all addressed.
Indexing diagnosis is taught as a checklist you can apply to any property, not a one-off walkthrough.
Eight modules
Each module includes reading material, annotated examples, and a hands-on lab exercise performed on a staging site provisioned for the course. Modules build on one another, culminating in a full audit capstone.
How crawlers allocate budget across large sites, and how to find crawl waste in faceted navigation, parameter URLs, and duplicate clusters. Lab: audit a staging site's robots.txt and internal linking.
Parsing raw logs to separate genuine Googlebot and Bingbot traffic from spoofed user agents.
LCP, INP, and CLS explained from a rendering-engine perspective, with field versus lab data reconciled.
Resource hints, image loading strategy, script execution timing, and font loading, applied directly to code.
Building valid JSON-LD for Article, Product, FAQPage, and BreadcrumbList, and validating it correctly.
Syntax, return-tag requirements, and the failure patterns most common in sitemap-based hreflang.
Working through the Page Indexing report, URL Inspection tool, and Coverage anomalies to find why pages are excluded from the index, including soft 404s and canonical conflicts.
All seven prior modules combined into a single audit performed against a staging site with intentionally introduced issues. The deliverable is a written findings report structured the way professional technical SEO audits are documented, covering crawl efficiency, rendering performance, structured data validity, hreflang correctness, and indexing status.
How the course runs
A short conversation to confirm the course matches your team's stack and current SEO maturity.
A dedicated staging environment is provisioned so lab exercises can be performed without touching production.
Work through all eight modules at a pace that fits around existing development work.
Apply everything learned to a full technical audit of the staging site, delivered as a written report.
Reference materials and module recordings remain available after the course concludes.
Who benefits most
Learn which changes to a template, CDN configuration, or JavaScript framework actually move the needle on Core Web Vitals and crawl efficiency.
Understand what bot traffic in server logs actually indicates, and how to configure robots.txt and redirects without unintended side effects.
Get hreflang configuration right the first time across sitemaps, HTML tags, and CDN-level locale routing.
Build the technical vocabulary to work directly with engineering teams instead of translating requests through a third party.
Hands-on by design
Reading about hreflang syntax or JSON-LD schema types only goes so far. Each module's lab exercise is performed against a staging site built for the course, so mistakes surface in a real environment before they ever reach production.
